1. Addresses the three key aspects of finding, managing and sharing content.

Ripple has been built to address the three central aspects to an end-user’s view of content: how do I find interesting content, how do I manage the content I own, and how do I share content I like with the friends I love. The three modules of discovery, backup and sharing are central to the Ripple architecture, and each of the three solutions (Discover, Vault, Share) addresses one aspect holistically. Therefore, a key benefit Ripple delivers is to offer a single-vendor solution to these three issues. It also offers a migration path from one solution to the next. Take the example of backup.

A customer may want to start with a basic backup proposition, but then value-add with a management and sharing proposition. Another customer may want to offer an address book backup solution, and later upgrade to archival of media files. And another customer may want to focus on media file backup and sharing, and connect this to a digital printing service. Ripple gives you the flexibility to meet your end-user’s needs.

2. A powerful recommendation engine

Each service provider is unique in how content, services, and users are treated. Algorithms whose accuracy is related to the content metadata available will not perform well in scare-information environments. Algorithms that require significant transactions, before accurate recommendations can be made, will not be able to recommend the large influx of new content. By using a suite of algorithms, Ripple can be deployed with relatively similar success across different service providers. This means that Ripple delivers relatively accurate recommendations right from the start, and its accuracy only increases with time. It also means that systems and workflows do not have to change.
The small screen size and short-session usage of the phone, makes tracking what the user does not do almost as important as tracking what the user does do. Parameters such as device-content compatibility, credit availability (if pre-paid), time of day, season, bandwidth availability, QoS, user rating, location… these are some important factors to be considered when delivering recommendations. Ripple has been designed to include any parameter into its scoring engine so that recommendations served factor in these service measurements.

Some of the algorithms we employ require significant computational power. Our scientists continuously work to increase the efficiency of the recommendation engine. In the past 12 months alone, we have achieved a 1500% increase in overall efficiency. Increased efficiency allows us to handle large amounts of user generated content, to turn-around with new recommendations quickly, and gives us the capability to incorporate new content into recommendation sets as soon as the content is introduced into the portal. This means that your content starts getting visibility immediately making for a more satisfied consumer and a more satisfied service provider.
Purple Ace provides Ripple as a software platform or runs its solutions as a managed service. The service provider’s WAP portal can be Ripple-enabled through a set of APIs that tag the subscriber’s activities, and delivers the additional functionalities in real-time. This enables the service provider to reap the benefits delivered by the Ripple solutions, while reducing the operational complexity to a bare minimum. Purple Ace abstracts these complexities by hosting, supporting and maintaining the solution.