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Ripple
simplifies the way consumers discover, backup and
share their content. Built-for-mobile
recommendation technology is used to generate personalized
recommendations for each user.
A backup module allows users to
archive content, user-generated or purchased, for
retrieval when they replace their handset. A standards-compliant
viral marketing solution complete with an in-built
tracking and rewards programme allows users to share
what they like with friends and be rewarded for it.
Ripple has won international acclaim
at events such as 3GSM World Congress in Cannes: SIMagine,
the worldwide GSM competition organized by SchlumbergerSema,
Motorola, SUN Microsystems, Telecom Italia Mobile,
and Orange UK; and the Telefonica Movilés Award.
Purple Ace has filed several patents protecting its
technology. |
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As
data services become central to the service provider’s
offering, the need arises for greater sophistication
in the distribution or discovery
model used. Requiring the consumer to ‘browse’
through the catalogue becomes impractical as the catalogue
size grows.
Rather than reducing the
catalogue size to make browsing practical (and thereby
reducing the life of, and return on, each content
item), service providers can enjoy the benefit of
a large catalogue size that contains a variety of
choices suitable for consumers with differing tastes,
by focusing on improving the discovery model used.
Our Clustered Hybrid Collaborative
Prediction (CHCP) technology uses a combination of
methods, including state-of-the-art data mining algorithms,
to provide real-time recommendations
to consumers. Ripple serves dynamically personalized
recommendations selected from the entire service catalogue,
based on the explicit and implicit information about
an existing or first-time data service user. For more
information, contact us for
our white paper on personalization.
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| Research
shows that 64% of consumers will try a service recommended
by a friend, and 69% pass a viral message along to between
two to six friends. To enable viral marketing in the
mobile medium, technology must be used not just to protect
copyright but also to increase the ease of the sharing
process. To date, no superdistribution technology mooted
for the mobile environment is actually usable, because
these either require certain standards to be supported
across devices, or suffer from basic device-content
compatibility issues.
With a simple click, Ripple
allows consumers to “share content they like
with the friends they love” in a copyright-protected
environment. The viral chain is tracked and an in-built
rewards programme awards points to participants; these
points can then be exchanged for free content. Regardless
of the type of content (ringtones, videos, games,
photos, services), Ripple provides a common user experience
that is both intuitive and applicable to today’s
devices and networks. For more information, contact us for our white paper on viral marketing. |
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| As
the popularity of camera phones and data services increases,
the amount of data that is stored on the mobile phone
grows quickly. As we all have experienced, there is
never enough memory. To compound this, the value of
the phone to the user is significantly increased by
the data stored on it. If the phone is lost, the loss
of data hurts much more.
Ripple
provides a backup service for the entire market of
addressable phones. In particular, Ripple provides
an unattended backup experience for
consumers with smart phones. Data is transferred between
phone and web store in real-time,
with no user intervention required. This unparalleled
ease of use ensures that the service is actually used,
and that consumers continue to derive value from it.
Read more about our backup solution Ripple Vault.
Read
about the advantages of Ripple. |
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