In 2004, 75% of new phones shipped had an in-built camera or video recorder. Future Images predicts that 75 billion photographs will be taken in 2005, 90% of these by phones. Photographs are how people across the world capture memories and share special moments, and camera phones have captivated people’s imaginations because its fun to have a camera in their pocket.

Ripple Share focuses on delivering an easy-to-use sharing experience for mobile phone users. Share is not about providing access to an online album. It is a made-for-mobile service that allows consumers to publish photographs and videos from their mobile phones, manage their media collection via a WAP browser, and share their content with specific friends, or with the general public.

Share allows consumers with smartphones to publish their photographs and videos with a single click. Integrated into the native camera application, it delivers a dramatic improvement on the usability of the sharing process. For non-smartphone users, Share allows media files to be published via MMS or “image uploader”.

WAP access to the albums allows content managent, including downloading photos or videos back to the phone when required.
Using Ripple’s viral marketing module, the consumer can virally share photos and videos with friends. Friends receive service messages that bring them directly to the media file: which is both effective as well as less expensive for the sender. These friends can then virally pass them on to others, if they have the permission to do so from the content creator. Ripple’s loyalty module rewards consumers for the data traffic they generate by sharing the media files with friends.

Further, consumers can share their media files with the wider public, by publish them to a WAP portal, just like a content provider publishes wallpapers and games. The consumer thus becomes a content publisher, defining the category the content must be placed in, keywords associated with the content item, and even pricing parameters. Their rights are protected by Creative Commons, a copyrights framework designed for this use, that we apply to the mobile.

Other consumers can access this WAP portal, and browse through the categories available, downloading what they like and sharing it with friends. A budding skateboarder downloads the latest skateboarding moves recorded by an expert on the ramps, using a phone. How about a short story delivered in episodes each day? Ripple’s loyalty module rewards the content creator with points, and these points can be redeemed for discounts against other services offered.

Allowing consumers to publish content to a WAP portal that is accessed in the identical way as a premium/branded portal is, creates a dynamic eco-system for niche content. The service provider can opt for a content moderation service we provide.

Ripple delivers automatic recommendations of the published content, providing marketing exposure to the “long tail” of mobile content. By engaging consumers more significantly in the content creation and consumption dynamic, the service provider brings satisfaction to their lives while significantly boosting data revenue and creating a culture of mobile-internet usage.

Share has been built on the J2EE 1.3/1.4 standards for application server frameworks, using a classic n-tier client-server architecture. An MVC-II design pattern is used in order to provide for quick deployments especially in a managed service environment. For more information on the architecture and integration with existing systems within the service provider environment, please contact us.

Download marketing brochure on Ripple Share.